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There were always satirists who joked that Blair had sold Labour’s soul in exchange for Conservative votes and that his government was influenced by former Conservative leader Margaret Thatcher. Every government misstep confirmed the satirists’…

Blair believed Labour lost the general election in 1992 because voters thought the party was still run by the leftwing. So he changed Labour’s constitution and policies. His most effective change was calling the party ‘New Labour’. Even the…

John Smith believed Labour lost the general election in 1992 because voters found Neil Kinnock unappealing. Smith was confident he had the skills to win over voters. After reducing union influence in the party, in 1993 Smith called a halt to further…

Even before the 1983 election Labour looked like it didn’t have the solutions to Britain’s biggest problems. This 1979 Conservative Party poster credited with helping Margaret Thatcher win the election held that year, made this point most forcefully.