1. New Labour ... New Everything!

Subject

Labour Party, election posters, 1997

Description

Blair believed Labour lost the general election in 1992 because voters thought the party was still run by the leftwing. So he changed Labour’s constitution and policies. His most effective change was calling the party ‘New Labour’. Even the Conservatives found themselves using the term, reinforcing Blair’s message: Labour had changed!

Files

NEW LABOUR NEW CARE.JPG
NEW LABOUR NEW PROSPERITY.JPG
NEW LABOUR NEW SECURITY.JPG
NEW LABOUR NEW START.JPG

Collection

Citation

“1. New Labour ... New Everything!,” New Dawn? 1997, accessed February 28, 2024, https://newdawn1997.omeka.net/items/show/22.

Comments

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