3. Five Pledges

Subject

Labour Party, election posters, 1997

Description

Labour’s campaign was effectively reduced to five Pledges, which featured heavily on the party’s posters and advertising. Some pledges aimed to attract long-time Conservative voters, with promises on reducing crime and taxes. Others appealed to traditional Labour supporters with promises to improve public services and reduce unemployment.

Files

Collection

Citation

“3. Five Pledges,” New Dawn? 1997, accessed June 19, 2025, https://newdawn1997.omeka.net/items/show/24.

Comments

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