3. Five Pledges
Subject
Labour Party, election posters, 1997
Description
Labour’s campaign was effectively reduced to five Pledges, which featured heavily on the party’s posters and advertising. Some pledges aimed to attract long-time Conservative voters, with promises on reducing crime and taxes. Others appealed to traditional Labour supporters with promises to improve public services and reduce unemployment.
Files
Collection
Citation
“3. Five Pledges,” New Dawn? 1997, accessed June 4, 2023, https://newdawn1997.omeka.net/items/show/24.
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