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Labour’s campaign was effectively reduced to five Pledges, which featured heavily on the party’s posters and advertising. Some pledges aimed to attract long-time Conservative voters, with promises on reducing crime and taxes. Others appealed to…

Labour members remained in a daze as to their party’s achievement and celebrated it for weeks after. The future Labour Shadow Chancellor and stern left-wing critic of Tony Blair was just one MP to mark the occasion.

To reassure those who feared Labour would not be able to manage the economy, Blair promised to keep within planned Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. It…

To reassure those who feared Labour would not be able to manage the economy, Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. When in…

The Labour government created a scheme to help children from poor backgrounds do better at school; launched initiatives to help the long term unemployed into work; and introduced a minimum wage. It is however leading New Labour figure Peter…

After Blair announced he wanted Clause IV revised, members were asked their views. Over 4,000 members responded and many of these opposed the change. At a special conference held in April 1995 58% of the party nonetheless supported Blair’s new…

The election of Neil Kinnock as leader marked a change of direction for the Labour Party. Not everybody agreed. Jeremy Corbyn remained loyal to Tony Benn and called for Labour to confront the Conservative government rather than incorporate some of…

Tony Blair, jacket informally cast aside, tie askew in a relaxed way, smiling, and looking optimistically upwards, was deliberately presented as the very model of a modern party leader.