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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
6. Britain deserves better
Subject
The topic of the resource
Labour Party, election poster, 1997
Description
An account of the resource
<p>D:Ream’s hit song <a href="https://www.youtube.com/watch?v=dIj-6fr2SlI" target="_blank">Things Can Only Get Better</a> was Labour’s campaign song. This poster echoes that optimistic – if vague – promise of a new start after 18 years of Conservative rule.</p>
-
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45c86660487d137f6dd4a11d9795fdfd
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
7. Labour Party manifesto
Subject
The topic of the resource
1997
Description
An account of the resource
<p>The extent to which Tony Blair had become the face of Labour was confirmed by his portrait dominating <a href="http://www.politicsresources.net/area/uk/man/lab97.htm" target="_blank">the party’s manifesto.</a> Blair was incredibly popular with millions of voters and personified how far Labour had changed and was now in touch with their concerns.</p>
-
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ece5ea7d23c07171ddfb27be6a3f3094
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
8. New Labour, New Britain Oasis cover issue
Subject
The topic of the resource
Labour Party Members’ magazine, 1996
Description
An account of the resource
Belonging to the ‘rock ‘n’ roll generation’ and a former lead singer of the band Ugly Rumours, Blair had a special appeal to some of Britain’s most popular musicians. Exponents of ‘Brit Pop’ like Noel Gallagher of Oasis saw in Blair a sympathetic and nonconformist figure.
-
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94d0953f718a98e82fc15ad6bc02a2e5
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
9. Tony Blair and the cast of Coronation Street
Subject
The topic of the resource
April, 1997
Description
An account of the resource
Ever since it became Britain’s most popular TV soap, politicians of all parties have visited Coronation Street. Tony Blair was therefore following a long established tradition by posing with the cast, including keen Labour supporter Liz Dawn (who played Vera Duckworth) and future Labour MP Tracy Babin (who played Tricia Armstrong).
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
10. Mike Gapes, Labour Party, Election leaflet, 1997
Description
An account of the resource
Local Labour candidates echoed the party’s national strategy of appealing to disillusioned Conservative voters.
-
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Text
Any textual data included in the document
Labour’s campaign was remarkable in many respects but this <a href="https://www.youtube.com/watch?v=dyaoRXAsGGo"> election broadcast </a>, transmitted just a few days before 1st May actually suggests the party is supported by celestial forces! It also reinforced the party’s attack on Conservative management of schools and health, and further illustrates how Labour stood on traditional Conservative ground such as tax and crime.
Dublin Core
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Title
A name given to the resource
11. Angels Vote Labour
-
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ce1cac074eb76184d31819c619e61c0f
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
12. Jeremy Corbyn Opts Out.
Subject
The topic of the resource
Election leaflet, 1997
Description
An account of the resource
Not everybody in the party agreed with New Labour’s direction. In Islington North Jeremy Corbyn’s campaign material made no reference to Blair or New Labour or even its five Pledges!
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e320c283b2ea333980c54b4778e56dfa
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
13. The Eurosceptics,
Subject
The topic of the resource
Election leaflet, 1997
Description
An account of the resource
<p>Labour ran as a pro-EU party. But not everybody was keen on Europe. UKIP contested a general election for the first time in 1997 while the Referendum Party won 811,827 votes for its demand that all Britons be allowed to decide whether the country join the Euro.</p>
-
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
14. New Labour New Danger
Subject
The topic of the resource
Conservative Party election broadcast, 1997
Description
An account of the resource
<p>In the run up to the 1997 general election, the Conservative produced an infamous <a href="https://www.theguardian.com/politics/1997/jan/10/past.andrewculf"> ‘Demon Eyes’</a> poster which showed Tony Blair as the Devil.</p>
<p>It illustrated their claim that Labour had not changed and that Blair would say anything to win power. Provoking complaints from prominent figures, including the Bishop of Oxford, the party was forced to withdraw it.</p>
<p>But it was still the basis of this Conservative <a href="https://www.youtube.com/watch?v=n5Xtr5u7gHc"> election broadcast. </a></p>
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<h3>3. The Campaign</h3>
Description
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The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
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15. Various Conservative constituency leaflets
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Locally Conservative candidates tried various ways of stemming the Labour tide: invoking the threat of EU federalism, Labour’s threat to the economy and its record in local government. None of them worked.