3
10
44
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94d0953f718a98e82fc15ad6bc02a2e5
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
9. Tony Blair and the cast of Coronation Street
Subject
The topic of the resource
April, 1997
Description
An account of the resource
Ever since it became Britain’s most popular TV soap, politicians of all parties have visited Coronation Street. Tony Blair was therefore following a long established tradition by posing with the cast, including keen Labour supporter Liz Dawn (who played Vera Duckworth) and future Labour MP Tracy Babin (who played Tricia Armstrong).
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ece5ea7d23c07171ddfb27be6a3f3094
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
8. New Labour, New Britain Oasis cover issue
Subject
The topic of the resource
Labour Party Members’ magazine, 1996
Description
An account of the resource
Belonging to the ‘rock ‘n’ roll generation’ and a former lead singer of the band Ugly Rumours, Blair had a special appeal to some of Britain’s most popular musicians. Exponents of ‘Brit Pop’ like Noel Gallagher of Oasis saw in Blair a sympathetic and nonconformist figure.
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45c86660487d137f6dd4a11d9795fdfd
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
7. Labour Party manifesto
Subject
The topic of the resource
1997
Description
An account of the resource
<p>The extent to which Tony Blair had become the face of Labour was confirmed by his portrait dominating <a href="http://www.politicsresources.net/area/uk/man/lab97.htm" target="_blank">the party’s manifesto.</a> Blair was incredibly popular with millions of voters and personified how far Labour had changed and was now in touch with their concerns.</p>
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9cd8678267f97d4ce711a57889a377f7
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
6. Britain deserves better
Subject
The topic of the resource
Labour Party, election poster, 1997
Description
An account of the resource
<p>D:Ream’s hit song <a href="https://www.youtube.com/watch?v=dIj-6fr2SlI" target="_blank">Things Can Only Get Better</a> was Labour’s campaign song. This poster echoes that optimistic – if vague – promise of a new start after 18 years of Conservative rule.</p>
-
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62e243d7a189f247912753184e93cf75
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
5. Because Britain Deserves Better
Subject
The topic of the resource
Labour Party, election poster, 1997
Description
An account of the resource
Tony Blair, jacket informally cast aside, tie askew in a relaxed way, smiling, and looking optimistically upwards, was deliberately presented as the very model of a modern party leader.
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Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
4. Just like the Conservatives?
Subject
The topic of the resource
Labour Party, election poster, 1997
Description
An account of the resource
To reassure those who feared Labour would not be able to manage the economy, Blair promised to keep within planned Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. It was the Conservatives who now could no longer be trusted on tax, Labour claimed. Blair even presented Labour as the party of business and produced a separate ‘Business Manifesto’ with the support of leading entrepreneurs. If this made Labour appear to be just like the Conservatives, after 1997 Chancellor Gordon Brown found ways to increase funding to the public services.’
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a74a74a312bdaceb11aef500017c14c1
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
3. Five Pledges
Subject
The topic of the resource
Labour Party, election posters, 1997
Description
An account of the resource
Labour’s campaign was effectively reduced to five Pledges, which featured heavily on the party’s posters and advertising. Some pledges aimed to attract long-time Conservative voters, with promises on reducing crime and taxes. Others appealed to traditional Labour supporters with promises to improve public services and reduce unemployment.
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
Still Image
A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
2. Labour left nothing to chance in 1997.
Description
An account of the resource
Events were exclusively designed for the media so as to guarantee the most favourable coverage for the party. In this photograph Tony Blair is surrounded by a carefully selected group of sympathetic nurses, pensioners, children and young parents.
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Dublin Core
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<h3>3. The Campaign</h3>
Description
An account of the resource
The 1997 election campaign was unusually long. Prime Minister John Major hoped that six weeks of intense media scrutiny would undermine Tony Blair’s popularity. Instead the campaign only highlighted divisions within the Conservative Party over Europe and further exposed its problem with ‘sleaze’. Labour’s campaign was primarily designed to resonate with voters who had supported the Conservatives since 1979 and to reassure them they had nothing to fear from a Blair government. Blair promised to keep within Conservative spending plans during the first half of his government and maintain the top rate of tax across the Party’s entire term. As a result, some Labour members wondered what Blair offered to the party’s traditional supporters. When in power, however, Chancellor Gordon Brown found ways to fund public services.
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1. New Labour ... New Everything!
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Labour Party, election posters, 1997
Description
An account of the resource
Blair believed Labour lost the general election in 1992 because voters thought the party was still run by the leftwing. So he changed Labour’s constitution and policies. His most effective change was calling the party ‘New Labour’. Even the Conservatives found themselves using the term, reinforcing Blair’s message: Labour had changed!
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00fd937b12de709df1f51d9b05924535
Dublin Core
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Title
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<h3>2. New Labour</h3>
Description
An account of the resource
John Smith was elected Labour leader after the 1992 defeat. In September 1992 John Major’s Conservative government was forced to devalue sterling, raising questions about its handling of the economy. Major also led a party increasingly divided over Europe. Labour as a result did well in opinion polls. While John Smith was happy with the direction Kinnock had taken the party, Tony Blair and other ‘modernisers’ believed Labour needed to be transformed further. Smith’s death in 1994 gave Blair his chance. He won the leadership contest with 57% of the vote. Blair subsequently called for a ‘New Labour’.
The most contentious change Blair made was the revision of Clause IV of its constitution. Adopted in 1918, the clause was a commitment to the full scale nationalisation of the economy. For some, Clause IV was evidence of Labour’s ‘socialist’ values. Others believed it put off many voters. Blair wanted the Clause changed to show voters Labour was truly ‘New Labour’.
Text
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“Socialism for me … is a moral purpose to life, a set of values, a belief in society, in co-operation, in achieving together what we cannot achieve alone. … I am worth no more than anyone else, I am my brother’s keeper, I will not walk by on the other side.”
Blair believed Labour could only win the next election by convincing long-time Conservative voters his party was on their side. He argued that Labour did not have to betray its historic values to do so.
“I can vividly recall the exact moment that I knew the last [1992] election was lost. I was canvassing in the Midlands on an ordinary suburban estate. I met a man polishing his Ford Sierra, self-employed electrician, Dad always voted Labour. He used to vote Labour, he said, but he bought his own home, he had set up his own business, he was doing quite nicely, so he said I’ve become a Tory. …his instincts were to get on in life, and he thought our instincts were to stop him. But that was never our history or our purpose. …The true radical mission of the Labour Party, new and old, is this: not to hold people back but to help them get on – all the people.”
Dublin Core
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7 Tony Blair
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Excerpts from his Labour Party conference speech, October 1996
Description
An account of the resource
Born into a middle class Conservative voting family. Blair’s political beliefs derived from a morality that echoed his religious faith